Tasty Tour, Farrow & Ball

Graphic and Pictural Research
Visual identity and Art Direction
Project made at Paris-Télex

Card Invitation designed for the ‘Tasty Tour’ opening in Lille for paint brand Farrow & Ball. This gastronomic experience is celebrating five new colors introduced into their range, which were chosen by a local decorator. The evening’s meal was prepared in the colors of the city each with its own remarkabe identity. Red for the brick covered roofs (Red Rectory), Amber Yellow for the famous beers of the north (India Yellow) and Gray recalls the cobblestones of the old neighbourhoods of Lille (Mole’s Breath).

5 new colors

Painting tests + photo retouching

Final invitation front / back

Printed menu (80 x 110 mm)

Event art direction in Lille